Natalie has honed her skills providing a broad spectrum of local and national clients with the following services:
Inspired branding requires a kind of poetic distillation. Natalie distills a business or product down to its very essence and captures that essence in compelling, brief language. As part of the branding process, she conceives and writes business names, positioning statements, taglines, new product names, and more.
Brochures, Catalogs & Newsletters
Whether they appear in a digital or paper format, the success of these documents depends on words that are both educational and engaging. Catalogs can be keepsakes akin to the finest magazines, and brochures and newsletters should be fun to read, but all must evoke a specific response. Natalie has conceived and written newsletters that generated increased donations, catalogs that promoted healthy sales, and brochures that helped a nonprofit to thrive. She composes descriptions of your offerings, products, and activities that motivate readers to take action: shop, enroll, visit, donate, or join.
Packaging & Signage
The words on a package should irresistibly inspire people to try what's in it. Brevity, clarity, style, and tone are of supreme importance. This is also true for signage, in which there is a finite amount of space to express volumes and generate a response. In writing copy for packaging and signs, Natalie applies a poet's attention to detail and a marketing expert's awareness of both the power and subtlety of strong messaging.
To date, Natalie has written and won one grant, successfully securing funds for a school to improve its outdoor play area. One for one — not a bad success rate! She approaches grantwriting as she does all her other services: taking time to understand a client's needs and hopes, and crafting her prose accordingly while telling a great story that is both emotionally and intellectually persuasive.
Book manuscript Editing
As a published novelist who has written and edited several of her own manuscripts, Natalie is a sympathetic and critical reader who is armed not only with real-life experience but two English degrees. Well acquainted with the rigors of the revision process, she offers a second, highly perceptive pair of eyes with which she'll help steer a book into a more polished state. She will achieve a clear understanding of your own intentions for your project, be it an academic thesis or a creative work, before offering feedback and suggesting edits.
Still one of the most effective ways to spread the word about new developments within a business or institution, a stellar press release tells a story that captures readers from the very first line and compels them to share it with others. Natalie writes attention-getting press releases and distributes them to various key recipients, increasing the likelihood of local and — when applicable — national media coverage.
Feature articles & reviews
Having written hundreds of articles — including high-profile cover stories — for various print and online publications, Natalie is available to conceive and compose lengthy pieces on virtually any subject. She will accept article assignments of all kinds, and is also an experienced interviewer.
Passionate about art and popular culture, she will write incisive book, film, and music reviews as needed.
Jingles & Lyrics
Few marriages are as potent as that of words and melody. Blended together, these charming partners become songs that can linger in listeners' minds for a long time. Working in collaboration with a musician of your choosing or with her partner, professional songwriter Paul Durham, Natalie writes infectious tunes for all purposes.
Website content & Blog Posts
Writing for a website is a singular art; content must capture readers and hold their attention within the fast-paced realm of the web, where we dart from one page to another at lightning speed. An experienced and adept website writer, Natalie transforms the information you provide into compelling copy that's tailored to your target audience and reflects the heart of what you do.
Regular blog posts are a modern form of storytelling and can enhance the effectiveness of some websites. They foster ongoing relationships with your readers and ensure return visits to your site.
Natalie composes website content that is bright, appropriately brief, draws readers in, and brings them back for more.
A dynamic and vital social media presence is a necessity for both businesses and individuals. Effective facebook & Instagram posts and Tweets generate activity and draw attention to your cause in the form of likes, comments, and shares. Social media is a casual format that requires spark and spirit; copy must be both informative and informal. Natalie writes clusters of 12 or more posts at a time to accompany the images you provide, so you can save time, schedule posts in advance, and increase engagement on your social media sites.
Print, Billboard, TV & Radio Ad copy
In print, billboard, and TV advertising, the perfect words will harmonize with pictures, creating an emotional experience with which your current and potential customers resonate. Sometimes, in bold ads and radio spots, the words must stand alone and work magic through the imagery, feeling, and desire they inspire in the minds & hearts of your audience. Natalie writes effective ads for all forms of media, commanding attention, establishing connections between people, products, and services, and generating positive outcomes.
In film, well-chosen words and moving pictures merge brilliantly, resulting in optimally effective communication. Natalie is available to contribute her writing talents to film projects of all kinds, including documentaries, commercials, short promotional videos, and fictional features. She writes voiceover narration, dialogue, and conducts interviews on and off camera. She can take large quantities of information and distill it into prose that’s finely tailored to the images it will accompany.
Interviews, Surveys & Research
Great writing begins with curiosity, observation, and attentive listening. Knowing which questions to ask is crucial. Having conducted and transcribed countless interviews for the purpose of writing articles, Natalie is a seasoned interviewer as well as a writer of questionnaires designed to elicit the information her clients crave.
She honed her substantial research skills while earning two graduate degrees in English and Native American Studies, and can help you unearth the information you need to further your project.
Proofreading & copyediting
Having earned undergraduate and graduate degrees in English and taught college-level writing since 2002, Natalie is an eagle-eyed proofreader who can quickly spot and correct imperfections in existing documents, as well as refine the style and syntax of rough copy for improved readability and impact.
Consulting & Speaking
Natalie is available to brainstorm, co-create, troubleshoot, and give advice on writing and publishing in one-on-one and group settings.
She has given literary readings and presented talks on writing and creativity for a variety of audiences. Calling on her extensive experience as a teacher, she gives presentations and leads creative writing workshops for students aged six to 106.